All startups will find their own ways of staying connected and communicating as a business, some will use emails, maybe create a group page on facebook, nowadays there are many ways of keeping everybody informed on the same platform. Managing Director Jason Coat of Empire Worldwide uncovers his top app when communicating with his workers.
We have all heard of WhatsApp right? A multi-billion business and now the go-to for group messaging, with over 1 billion users logging in monthly, Whatsapp are now the favored messaging app, over group text message and their competitor, Facebook Messenger. Empire Worldwide are an established direct marketing firm based in Atlanta, and C.E.O Jason Coat manages a team of marketing experts on a full-time basis, being a tight-knit bunch, they partake in many work socials, bonding exercises and chat on a regular basis. To maintain the social dynamics within the group, Jason Coat sets up group chats for all event organizing, news, and updates which everybody needs to know, the app is also great for messaging from abroad when Jason Coat takes business trips, and he can manage his business without the extra roaming charges.
“I have always used WhatsApp for business, and it’s the best and usually, the only way to get in touch with me, I can instantly respond and see when my messages have been sent, received and read. Not only do I utilize the app with my team, but I have many other groups with my mentors, other CEO’s and contacts within the industry.” Jason Coat of Empire Worldwide explains “we can all keep track of our production, send our figures collaboratively and it also encourages us to complete tasks on time, as nobody wants to be the guy who didn’t do their job well.”
Since 2009, Whatsapp has recruited an outstanding 1 billion users in 7 years, that’s an average of 47 billion messages being sent every day, the app has 1 billion group chats, and we know Empire Worldwide are huge promoters of this function, as these numbers are only going to increase.